Advertising a unique product or a new category can be one of the toughest challenges for any marketer. Take Onewheel, for example. They’ve created a groundbreaking single-wheel electric skateboard that everyone loves once they see it, but it’s not something people know to look for. That’s where the challenge lies – how do you reach those potential customers?
Some deceitful publishers fabricate impressions to steal from advertisers. One way to combat this is by using a DSP or ad network with fraud detection software.
Neste sentido, recomendamos que se inscreva em cursos online dedicados ao marketing digital para enriquecer os seus conhecimentos e começar, assim, a sua viagem na publicidade online.
Set ad targeting to buy only high-value impressions shown to the right audience. Save money on second-price auctions and pay just $0.1 more than the second bid. Adjust, stop, or boost campaigns based on real-time performance reports. To sum up, companies that leverage RTB programmatic don't have to buy inventory in bulk. Rather than wasting money on untargeted or irrelevant traffic, they consider every impression before paying for it. What Technology to Use to Buy Traffic via RTB?
Antes do iniciar os investimentos em publicidade online, defina ESTES principais objetivos e KPIs (indicadores-chave de desempenho) para fazer um planeamento estratfoigico e deter assim a eventualidade de medir usando exatidãeste este sucesso por uma determinada campanha.
Everybody in the advertising world wants to hit bullseye with their creative. But only a few know which weapon is the most capable to deliver it there. And how do they do it, if its powerful essence hides behind indigestible terminology?
But what is RTB and how does it work? How is it different from programmatic buying? And is it right for your brand? Below we walk through the details.
Real-time bidding makes the online advertisement process fast and easy. Marketers can skip the back-and-forth previously associated with ad buying and focus on tracking the results, increasing the ROI from your campaigns and empowering your brand to grow better.
The real-time bidding process starts when a visitor opens a publisher’s website. The whole process takes less than 100 milliseconds, but a lot happens during that time: A sitio sends an ad request to an SSP when there’s a chance to show an ad to a visitor. The SSP collects the data about the visitor (cookies, location, etc.) and the ad space to pass it on to an ad exchange. The ad exchange broadcasts the information about this ad opportunity to several DSPs.
It’s hard to believe that at one point—and not too long ago, either—ad inventory could only be bought or sold when two people picked up a phone to complete the transaction. Today, ad impressions are sold and purchased at an astonishing rate and at faster speeds than the human brain can comprehend.
In this guide, we’ll explain read more the meaning of RTB and its advantages for both advertisers and publishers.
Next, the demand-side platform assigns a value to the user and places a bid on the ad space based on that information.
Real-time bidding takes out all of that work. You can get space on that magazine and hundreds of others by letting a Demand-Side Platform (DSP) automatically choose the best publishers and ad spaces, then bid on them for you.
Your DSP determines that the impression fits your parameters, so it places a bid in the exchange. If your offer meets the floor price, you win the auction, and your ad appears to the user. If not, the bid continues to the next buyer on the server.